BRITNEY SPEARS
Runaway pop sensation
Little Britney grows up. Version 1
While Karen was at DNAVBS, they won the business of creating the Britney Spears Web site to promote her (then) new song: Oops! I did it again! As creative director, Karen oversaw design and production, wrote a lot of copy and brainstormed features and layout. She had a tricky time getting a Flash intro built by a hired sociopath but got the job done on time and watched the servers crash as the site saw 1+ million hits the day it launched.
And that my friends, is pop superstardom.