MONTGOMERY WARD
The curse of the undead
A previous employer of Karen’s, DMSI, bought the Montgomery Ward intellectual property in 2004 and in 2005 launched wards.com offering over 50,000 SKUs by 2008. The site offered everything from jewelry to pet toys, and furniture to apparel. As creative director, designer and sometimes copywriter, Karen updated home pages and oversaw the updates of 20+ category pages. Add to these updates, 100+ unique email blasts per year and Wards was definitely alive and kicking.
In August of 2008, DMSI fell on hard times and sold its assets, including Wards.com at auction. Karen has no connection with the current, reanimated Wards.com or the redesigned site.
